About 300 contacts were recorded and many others took part in the inauguration day on 17th May.
The involving of “Regione Puglia”, “Aree Politiche per lo Sviluppo Economico”, “il Lavoro e l’Innovazione” in ICFF, supported by Puglia SPRINT, overlaps the specific project of promoting the furniture sector in the American market, which is more and more interested in Made in Italy products.
Regione Puglia took part in the event with its own institutional stall, where the impressive exhibition, called “Apulia Italian Excellence The Art of Design from Tradition to Innovation” took place.
The exhibition’s aim: it conveys the excellence of Apulian productions to international operators and it enhances local companies’ skills consisting in linking the best traditional handmade works to the research of the innovative materials in production.
Within the space age showroom, 14 Apulian companies showed their own design items, gifts, furniture, art glass windows, sofas and armchairs, ranging from the design areas to the traditional spaces characterized by handmade productions.
In the striking Tunnel of future tradition and style were displayed in a single modern vision through sounds, lights, colours and pictures. Moreover, the institutional video about the furniture sector in Apulia was broadcasted on two screens whose aim was to show the complexity and the excellence of all Apulian stalls in home furniture.
During the show, some Apulian managers organized a detailed programme of B2B meetings organized by Puglia SPRINT in collaboration with the Italy-America Chambers of Commerce of New York and Los Angeles which house the Desk Puglia in their seats in the United States.
The Apulian excellence proposed to visitors expresses itself on the genuineness of the most typical dishes.
Indeed, during the varnishing-day, more than 350 guests tasted the best Apulian cooking delicacies with the famous “Primitivo” wine which were offered to a special group of journalists, food managers, design companies such as Gensler, Rockwell Group, Richard Meier Architects and Bonetti Kozerski Studio.
The show drew many people. The feedback of the press and of the operators was positive: everybody appreciated the Apulian productions’ quality and innovative design.
The press, ranging from the American and foreign design magazines to the American fashion magazines, were interested in the Apulian design having so catchy shapes.
Naturally, the Italian press of New York took part to support its own compatriots and so, to show Apulian big outcome and consent!
The Apulian businessmen were satisfied by the show and commented upon its positive success at the end of the “Grande Mela”.
Regione Puglia received many congratulations for its organization and technical support, through SPRINT Puglia.
“This initiative – everybody states – let our enterprises introduce themselves on the American excellent market at best, such regions, producing districts and companies”.
Finally, many participants were asked for cooperation proposals “during the four days of the show – stated the owner of SABINOAPRILE/Interior Design in Bitonto – we have been starting a profitable scouting on the American market and above all, we have been establishing many contacts with several potential customers in the US”.
Thanks to this exhibition, Regione Puglia will promote the Apulian design during the “Saloni Worldwide of Moscow” next October again. Its amazing design arouses curiosity for its shape and its particular light and mirror effects.
For whatever information, contact SPRINT Puglia ( by phone 0039 080 5743103, or by email sprint@regione.puglia.it ).
Author / Source: SPRINT Puglia
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